{"id":5571,"date":"2025-06-05T17:09:55","date_gmt":"2025-06-05T16:09:55","guid":{"rendered":"https:\/\/evolvetoweb.com\/?p=5571"},"modified":"2025-07-18T11:17:15","modified_gmt":"2025-07-18T10:17:15","slug":"the-ai-revolution-in-web-search","status":"publish","type":"post","link":"https:\/\/evolvetoweb.com\/en\/blog\/the-ai-revolution-in-web-search\/","title":{"rendered":"The AI revolution in web search"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; background_enable_color=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; header_3_text_align=&#8221;left&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;justified&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; header_text_color=&#8221;#F6F6F6&#8243; header_2_text_color=&#8221;#F6F6F6&#8243; header_3_text_color=&#8221;#F6F6F6&#8243; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#F6F6F6&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<p>Az elm\u00falt \u00e9vekben a mesters\u00e9ges intelligencia (AI) rendk\u00edv\u00fcl gyors \u00fctemben fejl\u0151d\u00f6tt, \u00e9s ez alapjaiban v\u00e1ltoztatja\u00a0meg a b\u00f6ng\u00e9sz\u00e9si \u00e9s inform\u00e1ci\u00f3keres\u00e9si szok\u00e1sainkat. A klasszikus keres\u0151motorokat \u2013 mint p\u00e9ld\u00e1ul a Google vagy a Bing (hogy csak a legn\u00e9pszer\u0171bbeket eml\u00edts\u00fck) \u2013 ma m\u00e1r egyre ink\u00e1bb kieg\u00e9sz\u00edtik, s\u0151t, r\u00e9szben ki is v\u00e1ltj\u00e1k az AI-alap\u00fa asszisztensek, mint a <a href=\"https:\/\/openai.com\/chatgpt\/overview\/\" target=\"_blank\" rel=\"noopener\" title=\"ChatGPT\">ChatGPT<\/a>, a\u00a0<a href=\"https:\/\/gemini.google\/about\/?hl=hu\" title=\"Gemini\" target=\"_blank\" rel=\"noopener\">Gemini<\/a> (kor\u00e1bban Bard) vagy a <a href=\"https:\/\/www.microsoft.com\/hu-hu\/microsoft-copilot\/for-individuals\" target=\"_blank\" rel=\"noopener\" title=\"Microsoft Copilot\">Microsoft Copilot<\/a>. Ezek az eszk\u00f6z\u00f6k \u00faj, p\u00e1rbesz\u00e9d alap\u00fa keres\u00e9si \u00e9lm\u00e9nyt k\u00edn\u00e1lnak, amely gy\u00f6keresen \u00e1talak\u00edtja a felhaszn\u00e1l\u00f3i szok\u00e1sokat \u00e9s a weboldalak l\u00e1that\u00f3s\u00e1g\u00e1t.<\/p>\n<p>De mit jelent mindez a weboldaltulajdonosok sz\u00e1m\u00e1ra? A v\u00e1lasz: \u00faj kih\u00edv\u00e1sokat \u2013 de legal\u00e1bb ennyi \u00faj lehet\u0151s\u00e9get is.<\/p>\n<h2>A klasszikus keres\u00e9s logik\u00e1ja \u00e9s korl\u00e1tai<\/h2>\n<p>A hagyom\u00e1nyos keres\u0151motorok hossz\u00fa \u00e9vekig az inform\u00e1ci\u00f3keres\u00e9s k\u00f6zponti eszk\u00f6zei voltak. A felhaszn\u00e1l\u00f3 be\u00edr egy kulcssz\u00f3t vagy kifejez\u00e9st, a rendszer pedig visszaad egy tal\u00e1lati list\u00e1t (SERP), amely a felt\u00e9telezhet\u0151en legrelev\u00e1nsabb weboldalakat jelen\u00edti meg, t\u00f6bbek k\u00f6z\u00f6tt a <a href=\"https:\/\/evolvetoweb.com\/blog\/mi-az-a-seo-es-milyen-elonyoket-nyujt\/\" title=\"Mi az a keres\u0151optimaliz\u00e1l\u00e1s (SEO) \u00e9s milyen el\u0151ny\u00f6ket ny\u00fajt?\">SEO-optimaliz\u00e1lts\u00e1guk<\/a> alapj\u00e1n.<\/p>\n<p>Ez a m\u00f3dszer azonban a felhaszn\u00e1l\u00f3 r\u00e9sz\u00e9r\u0151l t\u00f6bb l\u00e9p\u00e9st ig\u00e9nyel:<\/p>\n<ul>\n<li>A felhaszn\u00e1l\u00f3nak kattintania kell a tal\u00e1latokra,<\/li>\n<li>gyakran t\u00f6bb oldalt, rekl\u00e1mot vagy ak\u00e1r irrelev\u00e1ns tartalmat is \u00e1t kell b\u00f6ng\u00e9sznie,<\/li>\n<li>\u00e9s csak ezut\u00e1n jut el a sz\u00e1m\u00e1ra hasznos inform\u00e1ci\u00f3hoz.<\/li>\n<\/ul>\n<p>Ez a folyamat id\u0151ig\u00e9nyes lehet, k\u00fcl\u00f6n\u00f6sen mobileszk\u00f6z\u00f6k\u00f6n vagy \u00fatk\u00f6zben.<\/p>\n<h2>Mit k\u00edn\u00e1lnak az AI-alap\u00fa asszisztensek?<\/h2>\n<p>Az AI-alap\u00fa keres\u0151eszk\u00f6z\u00f6k \u2013 mint a ChatGPT, Gemini vagy Microsoft Copilot \u2013 teljesen \u00faj megk\u00f6zel\u00edt\u00e9st alkalmaznak. Ahelyett, hogy egyszer\u0171en linkeket soroln\u00e1nak fel, sz\u00f6veges v\u00e1laszt gener\u00e1lnak, amely egyes\u00edti, \u00f6sszefoglalja \u00e9s \u00e9rtelmezi a k\u00fcl\u00f6nb\u00f6z\u0151 forr\u00e1sokb\u00f3l sz\u00e1rmaz\u00f3 inform\u00e1ci\u00f3kat. A felhaszn\u00e1l\u00f3 term\u00e9szetes nyelven tehet fel k\u00e9rd\u00e9seket, \u00e9s az AI:<\/p>\n<ul>\n<li>azonnali, a konkr\u00e9t k\u00e9rd\u00e9sre egy\u00e9rtelm\u0171 v\u00e1laszt ad,<\/li>\n<li>\u00f6sszegzi a k\u00fcl\u00f6nb\u00f6z\u0151 n\u00e9z\u0151pontokat,<\/li>\n<li>gyakran forr\u00e1sokat is megjel\u00f6l, ahonnan az inform\u00e1ci\u00f3kat mer\u00edtette.<\/li>\n<\/ul>\n<p>Ez nemcsak gyorsabb, de k\u00e9nyelmesebb is \u2013 k\u00fcl\u00f6n\u00f6sen mobilon vagy hangalap\u00fa keres\u00e9sn\u00e9l.<\/p>\n<h2>Hogyan v\u00e1ltozik meg a felhaszn\u00e1l\u00f3i viselked\u00e9s?<\/h2>\n<p>Az AI-alap\u00fa keres\u00e9s nemcsak technol\u00f3giai, hanem viselked\u00e9sbeli v\u00e1ltoz\u00e1sokat is hoz:<\/p>\n<ul>\n<li><strong>Kevesebb kattint\u00e1s:<\/strong> A v\u00e1lasz sokszor m\u00e1r a keres\u0151ben, egy \u00f6sszefoglal\u00f3ban megjelenik, \u00edgy nem kell tov\u00e1bbi oldalakat megnyitni.<\/li>\n<li><strong>Term\u00e9szetesebb k\u00e9rd\u00e9sek:<\/strong> Az emberek nem kulcsszavakat \u00edrnak be, hanem teljes k\u00e9rd\u00e9seket (pl. \u201eHogyan forradalmas\u00edtja az AI a webes keres\u00e9seket?\u201d).<\/li>\n<li><strong>P\u00e1rbesz\u00e9des forma:<\/strong> A keres\u00e9s egyre ink\u00e1bb besz\u00e9lget\u00e9ss\u00e9 v\u00e1lik \u2013 az AI-t nem adatb\u00e1zisnak, hanem partnernek tekintj\u00fck.<\/li>\n<\/ul>\n<p>Ez azt is jelenti, hogy a felhaszn\u00e1l\u00f3k sokszor m\u00e1r nem is tal\u00e1lkoznak k\u00f6zvetlen\u00fcl a weboldalakkal, hanem csak az AI \u00e1ltal \u00f6sszegzett inform\u00e1ci\u00f3val, ez pedig kevesebb oldalel\u00e9r\u00e9st eredm\u00e9nyez.<\/p>\n<h2>Hogyan v\u00e1ltozik a SEO szerepe az AI-korszakban?<\/h2>\n<p>Jogosan k\u00e9rdezhetn\u00e9nk: van-e m\u00e9g \u00e9rtelme a keres\u0151optimaliz\u00e1l\u00e1ssal (SEO) foglalkozni? A v\u00e1lasz: igen, de nem teljesen \u00fagy, ahogy eddig.<\/p>\n<h3>1. Tartalom m\u00e9lys\u00e9ge \u00e9s kontextusa<\/h3>\n<p>Az AI nem (csak) kulcsszavakat keres, hanem \u00e9rtelmes, alapos v\u00e1laszokat. A felhaszn\u00e1l\u00f3i sz\u00e1nd\u00e9k (search intent) felismer\u00e9se kulcsfontoss\u00e1g\u00fa. Az AI-alap\u00fa rendszerek azt a tartalmat r\u00e9szes\u00edtik el\u0151nyben, ami:<\/p>\n<ul>\n<li>alapos,<\/li>\n<li>j\u00f3l struktur\u00e1lt,<\/li>\n<li>hiteles,<\/li>\n<li>term\u00e9szetes nyelven \u00edr\u00f3dott.<\/li>\n<\/ul>\n<h3>2. J\u00f3l struktur\u00e1lt oldalak<\/h3>\n<p>B\u00e1r a m\u00e1r hagyom\u00e1nyosnak mondhat\u00f3 keres\u0151optimaliz\u00e1l\u00e1s sor\u00e1n is fontos volt az oldalak megfelel\u0151 strukt\u00far\u00e1lis fel\u00e9p\u00edt\u00e9se, a g\u00e9pi tanul\u00e1sra \u00e9p\u00fcl\u0151 rendszerek elterjed\u00e9s\u00e9vel ez m\u00e9g fontosabb\u00e1 v\u00e1lt. Az egyes AI modellek ugyanis jobban \u00e9rtik az adatokat, ha azok j\u00f3l fel\u00e9p\u00edtett form\u00e1ban (pl. c\u00edmsorhierarchia) vannak jelen.<\/p>\n<h3>3. E-E-A-T elv (Experience, Expertise, Authoritativeness, Trustworthiness)<\/h3>\n<p>A Google \u00e9s m\u00e1s AI-asszisztensek egyre ink\u00e1bb figyelembe veszik, kik a <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">hiteles forr\u00e1sok<\/a>. A megb\u00edzhat\u00f3, szak\u00e9rt\u0151i tartalom, szerz\u0151i profilokkal, forr\u00e1sokkal, k\u00fcls\u0151 hivatkoz\u00e1sokkal, kiemelt szerepet kaphat a v\u00e1laszgener\u00e1l\u00e1s sor\u00e1n.<\/p>\n<h3>4. Forr\u00e1shivatkoz\u00e1s lehet\u0151s\u00e9ge<\/h3>\n<p>A k\u00fcl\u00f6nb\u00f6z\u0151 AI asszisztensek \u00e9s a <a href=\"https:\/\/blog.google\/products\/search\/search-generative-ai-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"Google SGE\">Google SGE<\/a> (Search Generative Experience) gyakran megjelen\u00edtik, hogy honnan sz\u00e1rmazik az \u00e1ltaluk adott v\u00e1lasz. Ez azt jelenti, hogy ha a weboldalad informat\u00edv, j\u00f3l struktur\u00e1lt \u00e9s AI-bar\u00e1t, akkor es\u00e9lyes, hogy megjelenik egy mesters\u00e9ges intelligencia \u00e1ltal adott v\u00e1laszban forr\u00e1sk\u00e9nt \u2013 ami \u00faj l\u00e1togat\u00f3kat hozhat.<\/p>\n<h2>Mit tehetsz tartalomszolg\u00e1ltat\u00f3k\u00e9nt?<\/h2>\n<p>Az al\u00e1bbi ir\u00e1nyelvek seg\u00edtenek, hogy weboldalad relev\u00e1ns \u00e9s l\u00e1that\u00f3 maradjon az AI \u00e1ltal k\u00f6zvet\u00edtett keres\u00e9si \u00e9lm\u00e9nyben is:<\/p>\n<ul>\n<li><strong>Ne csak kulcsszavakat haszn\u00e1lj \u2013 v\u00e1laszolj k\u00e9rd\u00e9sekre!<\/strong><br \/>K\u00e9sz\u00edts tartalmakat, amelyek val\u00f3di probl\u00e9m\u00e1kra adnak megold\u00e1st.<\/li>\n<li><strong>Legyen a tartalom informat\u00edv, emberk\u00f6zeli, m\u00e9gis ig\u00e9nyes.<\/strong><br \/>Ker\u00fcld az \u00e1ltal\u00e1noss\u00e1gokat, t\u00f6rekedj ink\u00e1bb az eredetis\u00e9gre \u00e9s a szakmai alaposs\u00e1gra.<\/li>\n<li><strong>Mutass szak\u00e9rt\u0151i hiteless\u00e9get!<\/strong><br \/>Adj meg szerz\u0151i inform\u00e1ci\u00f3t, hivatkozz megb\u00edzhat\u00f3 forr\u00e1sokra, \u00e9p\u00edts m\u00e1rk\u00e1t, szakmai profilokat.<\/li>\n<\/ul>\n<p>\u00d6sszegezve elmondhat\u00f3, hogy az AI nem ellens\u00e9g, hanem lehet\u0151s\u00e9g.A mesters\u00e9ges intelligencia nem a SEO v\u00e9g\u00e9t jelenti \u2013 hanem a k\u00f6vetkez\u0151 l\u00e9pcs\u0151fokot. Azok a weboldalak, amelyek val\u00f3di \u00e9rt\u00e9ket ny\u00fajtanak, \u00e9s k\u00e9pesek alkalmazkodni az \u00faj keres\u00e9si form\u00e1khoz, nagyobb l\u00e1that\u00f3s\u00e1got \u00e9s el\u00e9rhet\u0151s\u00e9get \u00e9rhetnek el, mint kor\u00e1bban.<\/p>\n<p>A kulcs az alkalmazkod\u00e1sban van: aki felismeri, hogy az emberek m\u00e1r nem (csak) keresnek, hanem besz\u00e9lgetnek az egyes algoritmusokkal, az k\u00e9pes lesz \u00fagy alak\u00edtani a tartalmait, hogy azok el\u00e9rj\u00e9k a c\u00e9lk\u00f6z\u00f6ns\u00e9get \u2013 ak\u00e1r k\u00f6zvetlen\u00fcl, ak\u00e1r az AI k\u00f6zvet\u00edt\u00e9s\u00e9vel.<\/p>\n<h2>Teend\u0151 a gyakorlatban<\/h2>\n<p>Ha m\u00e9g nincs tartalomstrat\u00e9gi\u00e1d, most \u00e9rdemes \u00e1tgondolni. Ne csak a Google-nek, \u00e9s a t\u00f6bbi keres\u0151motornak akarj megfelelni, hanem sz\u00f3l\u00edtsd meg az olvas\u00f3idat! Az AI \u00fagyis megtal\u00e1lja azt, amit \u00e9rdemes kiemelni.<\/p>\n<p>Ha szeretn\u00e9l seg\u00edts\u00e9get abban, hogyan k\u00e9sz\u00edts AI-bar\u00e1t tartalmat, vagy hogyan alak\u00edtsd \u00e1t weboldaladat az \u00faj keres\u00e9si trendekhez, fordulj hozz\u00e1m bizalommal, az Evolve To Web seg\u00edt el\u00e9rni c\u00e9ljaidat!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how AI - like ChatGPT, Google Gemini and Microsoft Copilot - is transforming online search.<\/p>","protected":false},"author":1,"featured_media":5595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1920","footnotes":""},"categories":[8],"tags":[23,10],"dipi_cpt_category":[],"class_list":["post-5571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogbejegyzes","tag-ai","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - 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