{"id":4646,"date":"2025-03-14T16:29:21","date_gmt":"2025-03-14T15:29:21","guid":{"rendered":"https:\/\/evolvetoweb.com\/?p=4646"},"modified":"2025-07-18T11:29:38","modified_gmt":"2025-07-18T10:29:38","slug":"what-is-a-landing-page","status":"publish","type":"post","link":"https:\/\/evolvetoweb.com\/en\/blog\/what-is-a-landing-page\/","title":{"rendered":"What is a landing page?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; background_enable_color=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; text_text_color=&#8221;#F6F6F6&#8243; background_layout=&#8221;dark&#8221; background_enable_color=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-pm-slice=\"1 1 []\"><span>A landing page (vagy magyarul landol\u00f3 oldal) egy olyan weboldal vagy aloldal, amely kifejezetten egy adott c\u00e9l el\u00e9r\u00e9s\u00e9re van optimaliz\u00e1lva. Ez lehet egy term\u00e9k vagy szolg\u00e1ltat\u00e1s bemutat\u00e1sa, egy aj\u00e1nlat ismertet\u00e9se, egy h\u00edrlev\u00e9l-feliratkoz\u00e1s \u00f6szt\u00f6nz\u00e9se, vagy ak\u00e1r egy esem\u00e9ny regisztr\u00e1ci\u00f3ja. Egyik f\u0151 jellemz\u0151j\u00fck, hogy minim\u00e1lis zavar\u00f3 t\u00e9nyez\u0151t tartalmaznak, \u00e9s egyetlen c\u00e9lt szolg\u00e1lnak: a l\u00e1togat\u00f3k konverzi\u00f3v\u00e1 alak\u00edt\u00e1s\u00e1t.\u00a0<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><span><\/span><\/p>\n<h2><span>Mi\u00e9rt fontos a landing page?<\/span><\/h2>\n<p><span>Haszn\u00e1latuk sz\u00e9les k\u00f6rben elterjedt az online marketingben. P\u00e9ld\u00e1ul, egy h\u00edrlev\u00e9l-feliratkoz\u00e1si oldal ingyenes tartalommal \u00f6szt\u00f6n\u00f6zheti a l\u00e1togat\u00f3kat, hogy megadj\u00e1k adataikat. Egy e-book let\u00f6lt\u00e9s\u00e9hez kapcsol\u00f3d\u00f3 landol\u00f3 oldal szint\u00e9n hat\u00e9kony lehet, ha a l\u00e1togat\u00f3k \u00e9rdekl\u0151dnek a t\u00e9m\u00e1ban. Tov\u00e1bbi p\u00e9ld\u00e1k k\u00f6z\u00e9 tartozhatnak a webin\u00e1rium regisztr\u00e1ci\u00f3s oldalak vagy ak\u00e1r egy \u00faj term\u00e9k bemutat\u00e1sa, amely k\u00fcl\u00f6nleges aj\u00e1nlatokkal cs\u00e1b\u00edtja a l\u00e1togat\u00f3kat.<\/span><\/p>\n<p><span>Hat\u00e9kony eszk\u00f6z\u00f6k az online marketingben, mert:<\/span><\/p>\n<ul data-spread=\"false\">\n<li><span><strong>F\u00f3kusz\u00e1lt \u00fczenetet k\u00f6zvet\u00edtenek:<\/strong><\/span><span> Egy adott kamp\u00e1nyhoz vagy aj\u00e1nlathoz k\u00e9sz\u00fclnek, \u00edgy nem terelik el a l\u00e1togat\u00f3 figyelm\u00e9t felesleges inform\u00e1ci\u00f3kkal.<\/span><\/li>\n<li><span><strong>N\u00f6velik a konverzi\u00f3s ar\u00e1nyt:<\/strong><\/span><span> Mivel egyetlen c\u00e9lt szolg\u00e1lnak, a l\u00e1togat\u00f3k nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel hajtanak v\u00e9gre egy k\u00edv\u00e1nt m\u0171veletet, p\u00e9ld\u00e1ul v\u00e1s\u00e1rolnak vagy feliratkoznak.<\/span><\/li>\n<li><span><strong>Jav\u00edtj\u00e1k a hirdet\u00e9si kamp\u00e1nyok hat\u00e9konys\u00e1g\u00e1t:<\/strong><\/span><span> Ha egy online hirdet\u00e9s egy j\u00f3l megtervezett landing page-re ir\u00e1ny\u00edtja a l\u00e1togat\u00f3t, az jelent\u0151sen n\u00f6velheti a befektet\u00e9s megt\u00e9r\u00fcl\u00e9s\u00e9t (ROI).<\/span><span><\/span><\/li>\n<\/ul>\n<p><span><\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\"><span>A landing page \u00e9s a weboldal k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9g<\/span><\/h2>\n<p><span>B\u00e1r a landing page is egy weboldal r\u00e9sze lehet, t\u00f6bb szempontb\u00f3l elt\u00e9r egy hagyom\u00e1nyos weboldalt\u00f3l.<\/span><\/p>\n<p><span><\/span><\/p>\n<table border=\"1\" style=\"width: 90%; border-collapse: collapse; border-style: solid; border-color: #f6f6f6; background-color: #283d4e; margin-left: auto; margin-right: auto; height: 384px;\" cellpadding=\"10\" cellspacing=\"10\">\n<caption><\/caption>\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 28.479%; height: 24px;\"><\/td>\n<th style=\"width: 37.2168%; height: 24px;\"><span style=\"color: #f6f6f6;\">Weboldal<\/span><\/th>\n<th style=\"width: 33.9806%; height: 24px;\"><span style=\"color: #f6f6f6;\">Landing page<\/span><\/th>\n<\/tr>\n<tr style=\"height: 96px;\">\n<td style=\"width: 28.479%; height: 96px;\"><span style=\"color: #f6f6f6;\"><strong>C\u00e9l<\/strong><\/span><\/td>\n<td style=\"width: 37.2168%; height: 96px;\"><span>\u00c1ltal\u00e1nos inform\u00e1ci\u00f3k ny\u00fajt\u00e1sa<\/span><\/td>\n<td style=\"width: 33.9806%; height: 96px;\"><span>Egy adott akci\u00f3ra \u00f6szt\u00f6nz\u00e9s (pl. v\u00e1s\u00e1rl\u00e1s, feliratkoz\u00e1s)<\/span><\/td>\n<\/tr>\n<tr style=\"height: 72px;\">\n<td style=\"width: 28.479%; height: 72px;\"><span style=\"color: #f6f6f6;\"><strong>Navig\u00e1ci\u00f3s elemek<\/strong><\/span><\/td>\n<td style=\"width: 37.2168%; height: 72px;\"><span>T\u00f6bb oldal \u00e9s men\u00fcpont<\/span><\/td>\n<td style=\"width: 33.9806%; height: 72px;\"><span>\u00c1ltal\u00e1ban nincs vagy minim\u00e1lis navig\u00e1ci\u00f3<\/span><\/td>\n<\/tr>\n<tr style=\"height: 96px;\">\n<td style=\"width: 28.479%; height: 96px;\"><span style=\"color: #f6f6f6;\"><strong>Tartalom<\/strong><\/span><\/td>\n<td style=\"width: 37.2168%; height: 96px;\"><span>Sokf\u00e9le inform\u00e1ci\u00f3, blog, bemutatkoz\u00e1s stb.<\/span><\/td>\n<td style=\"width: 33.9806%; height: 96px;\"><span>Csak a c\u00e9lhoz kapcsol\u00f3d\u00f3 l\u00e9nyeges inform\u00e1ci\u00f3k<\/span><\/td>\n<\/tr>\n<tr style=\"height: 96px;\">\n<td style=\"width: 28.479%; height: 96px;\"><span style=\"color: #f6f6f6;\"><strong>Elterel\u0151 t\u00e9nyez\u0151k<\/strong><\/span><\/td>\n<td style=\"width: 37.2168%; height: 96px;\"><span>Lehetnek hirdet\u00e9sek, m\u00e1s oldalakra mutat\u00f3 linkek<\/span><\/td>\n<td style=\"width: 33.9806%; height: 96px;\"><span>Nincs elterel\u0151 tartalom, csak a konverzi\u00f3ra f\u00f3kusz\u00e1l<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span>Milyen t\u00edpus\u00fa landing page-ek l\u00e9teznek?<\/span><\/h2>\n<p><span>Alapvet\u0151en k\u00e9t f\u0151 kateg\u00f3ri\u00e1ba sorolhatjuk, de emellett egy\u00e9b v\u00e1ltozatai is ismertek:<\/span><\/p>\n<h3><span>Lead gener\u00e1l\u00f3 (lead capture)<\/span><\/h3>\n<p><span>Ezek a landol\u00f3 oldalak arra szolg\u00e1lnak, hogy inform\u00e1ci\u00f3t gy\u0171jtsenek a l\u00e1togat\u00f3kt\u00f3l, p\u00e9ld\u00e1ul e-mail c\u00edmeket, neveket vagy telefonsz\u00e1mokat. Leggyakrabban ingyenes tartalommal (pl. e-k\u00f6nyv, tanulm\u00e1ny, kupon) \u00f6szt\u00f6nzik a feliratkoz\u00e1st.<\/span><\/p>\n<p><span><strong>P\u00e9ld\u00e1k:<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li><span>H\u00edrlev\u00e9l-feliratkoz\u00e1si oldal<\/span><\/li>\n<li><span>E-book vagy let\u00f6lthet\u0151 anyagok oldala<\/span><\/li>\n<li><span>Webin\u00e1rium regisztr\u00e1ci\u00f3s oldala<\/span><\/li>\n<\/ul>\n<h3><span>Kattint\u00e1s-alap\u00fa (click-through)<\/span><\/h3>\n<p><span>Ezek az oldalak arra \u00f6szt\u00f6nzik a l\u00e1togat\u00f3t, hogy kattintson egy gombra vagy linkre, amely egy m\u00e1sik oldalra vezeti \u0151t (p\u00e9ld\u00e1ul egy term\u00e9koldalra vagy egy fizet\u00e9si fel\u00fcletre).<\/span><\/p>\n<p><span><strong>P\u00e9ld\u00e1k:<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li><span>Egy term\u00e9k vagy szolg\u00e1ltat\u00e1s bemutat\u00f3 oldala, amely a &#8222;V\u00e1s\u00e1rl\u00e1s most&#8221; gombra ir\u00e1ny\u00edtja a l\u00e1togat\u00f3t<\/span><\/li>\n<li><span>Egy kamp\u00e1nyoldal, amely egy aj\u00e1nlathoz vagy regisztr\u00e1ci\u00f3hoz kapcsol\u00f3dik<\/span><\/li>\n<\/ul>\n<h3>Tov\u00e1bbi t\u00edpusok<\/h3>\n<p class=\"my-0\">A landing page-eket nemcsak lead gener\u00e1l\u00f3 \u00e9s kattint\u00e1s-alap\u00fa kateg\u00f3ri\u00e1kba sorolhatjuk. L\u00e9teznek m\u00e1s t\u00edpusok is, mint p\u00e9ld\u00e1ul a squeeze page, amely kifejezetten az e-mail c\u00edmek gy\u0171jt\u00e9s\u00e9re specializ\u00e1l\u00f3dott, vagy a splash page, amely egy r\u00f6vid, figyelemfelkelt\u0151 \u00fczenetet k\u00f6zvet\u00edt. A video landing page-ek pedig dinamikusabb m\u00f3don mutatj\u00e1k be a term\u00e9keket vagy szolg\u00e1ltat\u00e1sokat, \u00e9s gyakran magasabb konverzi\u00f3s ar\u00e1nyt eredm\u00e9nyeznek.<\/p>\n<h2><span>Hogy \u00e9p\u00fcl fel egy hat\u00e9kony landing page?<\/span><\/h2>\n<p><span>Mivel a c\u00e9ljuk az adott akci\u00f3ra t\u00f6rt\u00e9n\u0151 \u00f6szt\u00f6nz\u00e9s, ez\u00e9rt a fel\u00e9p\u00edt\u00e9s\u00fck is ennek megfelel\u0151.<\/span><\/p>\n<ul>\n<li><span><strong>Figyelemfelkelt\u0151 f\u0151c\u00edm<\/strong><\/span><span> \u2013 Egy er\u0151s, r\u00f6vid \u00fczenet, amely azonnal megragadja a l\u00e1togat\u00f3 figyelm\u00e9t.<\/span><\/li>\n<li><span><strong>Meggy\u0151z\u0151 alc\u00edm<\/strong><\/span><span> \u2013 Tov\u00e1bbi inform\u00e1ci\u00f3, amely kiemeli a landing page c\u00e9lj\u00e1t \u00e9s el\u0151nyeit.<\/span><\/li>\n<li><span><strong>Vizu\u00e1lis elemek<\/strong><\/span><span> \u2013 K\u00e9pek, vide\u00f3k vagy grafik\u00e1k, amelyek t\u00e1mogatj\u00e1k az \u00fczenetet \u00e9s bizalmat \u00e9p\u00edtenek.<\/span><\/li>\n<li><span><strong>Cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 gomb (CTA \u2013 Call To Action)<\/strong><\/span><span> \u2013 Egy egy\u00e9rtelm\u0171, k\u00f6nnyen \u00e9szrevehet\u0151 gomb, amely az elv\u00e1rt m\u0171veletre ir\u00e1ny\u00edt (pl. \u201eFeliratkoz\u00e1s\u201d, \u201eIngyenes pr\u00f3ba\u201d, \u201eV\u00e1s\u00e1rl\u00e1s most\u201d).<\/span><\/li>\n<li><span><strong>Haszonk\u00f6zpont\u00fa sz\u00f6veg<\/strong><\/span><span> \u2013 R\u00f6vid, l\u00e9nyegre t\u00f6r\u0151 inform\u00e1ci\u00f3k, amelyek bemutatj\u00e1k a l\u00e1togat\u00f3 sz\u00e1m\u00e1ra, hogy mit nyerhet az aj\u00e1nlat elfogad\u00e1s\u00e1val.<\/span><\/li>\n<li><span><strong>Bizalom\u00e9p\u00edt\u0151 elemek<\/strong><\/span><span> \u2013 V\u00e9lem\u00e9nyek, esettanulm\u00e1nyok, garanci\u00e1k, biztons\u00e1gi tan\u00fas\u00edtv\u00e1nyok, amelyek n\u00f6velik a l\u00e1togat\u00f3k bizalm\u00e1t.<\/span><\/li>\n<li><span><strong>\u0170rlap (ha sz\u00fcks\u00e9ges)<\/strong><\/span><span> \u2013 Egyszer\u0171, r\u00f6vid \u0171rlap, amelyet k\u00f6nny\u0171 kit\u00f6lteni, \u00e9s csak a legsz\u00fcks\u00e9gesebb adatokat k\u00e9ri el.<\/span><\/li>\n<\/ul>\n<p><span><\/span><\/p>\n<h2>Optimaliz\u00e1l\u00e1s<\/h2>\n<p class=\"my-0\">A landing page optimaliz\u00e1l\u00e1sa kulcsfontoss\u00e1g\u00fa a sikerhez. A SEO szempontok figyelembev\u00e9tele seg\u00edt abban, hogy a landol\u00f3 oldal jobban l\u00e1that\u00f3 legyen a keres\u0151motorokban, \u00edgy n\u00f6velve az organikus forgalmat. A mobilbar\u00e1t kialak\u00edt\u00e1s pedig elengedhetetlen a mai korban, hiszen a legt\u00f6bb felhaszn\u00e1l\u00f3 mobil eszk\u00f6zr\u0151l \u00e9ri el az oldalakat. Az A\/B tesztel\u00e9s sor\u00e1n k\u00fcl\u00f6nb\u00f6z\u0151 verzi\u00f3kat tesztelhet\u00fcnk, hogy megtal\u00e1ljuk a legjobban m\u0171k\u00f6d\u0151 kombin\u00e1ci\u00f3kat a f\u0151c\u00edmek, CTA gombok \u00e9s vizu\u00e1lis elemek tekintet\u00e9ben.<\/p>\n<h2><span>\u00d6sszegz\u00e9s<\/span><\/h2>\n<p><span>A landing page egy rendk\u00edv\u00fcl hat\u00e9kony marketingeszk\u00f6z, amely seg\u00edt a l\u00e1togat\u00f3k konverzi\u00f3v\u00e1 alak\u00edt\u00e1s\u00e1ban. Ak\u00e1r term\u00e9k\u00e9rt\u00e9kes\u00edt\u00e9sr\u0151l, szolg\u00e1ltat\u00e1sbemutat\u00e1sr\u00f3l vagy e-mail lista \u00e9p\u00edt\u00e9s\u00e9r\u0151l van sz\u00f3, egy j\u00f3l megtervezett landing page jelent\u0151sen n\u00f6velheti az online jelenl\u00e9ted sikeress\u00e9g\u00e9t. Ha szeretn\u00e9l egy eredm\u00e9nyes \u00e9s optimaliz\u00e1lt landol\u00f3 oldalt k\u00e9sz\u00edteni, az Evolve To Web seg\u00edt a c\u00e9ljaid el\u00e9r\u00e9s\u00e9ben!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landing page is specifically optimised to achieve a particular goal and is widely used in online marketing. <\/p>","protected":false},"author":1,"featured_media":4719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1920","footnotes":""},"categories":[9],"tags":[11,13],"dipi_cpt_category":[],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tudasbazis","tag-tudnivalok","tag-weboldalak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mi az a landing page? 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